Effortless Beauty Awaits

HIR™, reimagined, effortless — blending elegant form with a self-cleaning function that makes detangling satisfying.

About HIR™

At HIR™, we believe haircare should feel as effortless as it looks. Our brush was engineered with a balance of clean design and smart function — giving you a tool that’s both beautiful and brilliantly easy to use. From detangling to one-press cleaning, HIR redefines your daily ritual.

Transform Your Hair. Transform Yourself.

HIR™ makes it easy to feel put together, every day. One press clears the brush. One glide detangles. One tool that elevates your entire routine.

Transform Your Hair